Chris Haynes

Chris holds a core belief in the power of communication to make businesses more efficient, people and processes more effective, and purpose more widely understood.

With three decades of experience in commercial and consumer-focused environments, he is adept at turning complex issues into simple, compelling messages — both verbally and in writing.

His deep experience in sport — working with athletes, executives, broadcasters, brands, and high-performance teams — has honed his ability to deploy the right words and messages at the right time, with winning effect, even in high-profile, high-pressure moments.

Over 24 years at Sky, he served as Director of Communications for Sky Sports, Sky News, and Team Sky. He was part of Sky’s Leadership Team and a senior member of the Corporate Affairs Group, which included Internal Communications, Investor Relations, and Public Affairs.

In five years as a core member of the Executive Team at England Cricket, he redefined the role and remit of communications, delivered a range of new projects, and managed numerous reputational challenges under intense scrutiny and across diverse cultures.

Now working as a consultant for the past five years, he specialises in Crisis Communications, Strategic Communications Planning, and shaping, refining, and delivering impactful messaging.