# Insights — Laughton Scott

Source: https://laughtonscott.com/insights/

> Explore research, practical advice and expert perspectives on communication, leadership and influence.

# Communication Insights

Explore research, practical advice and expert perspectives on communication, leadership and influence.

Career

## [People don’t promote potential. They promote perception](https://laughtonscott.com/insights/people-dont-promote-potential-they-promote-perception/)

One of the biggest misconceptions in professional life is believing that good work speaks for itself. Capability gets you in the room. Communication determines what happens next.

29 September 20262 min

Written by us

## More insights

-   Presenting
    
    ### [3 simple tools to transform your presentations](https://laughtonscott.com/insights/3-simple-tools-to-transform-your-presentations/)
    
    Your audience does not really care about you or what you have to say — they care about what is in it for them. Three shifts that turn a presentation from a monologue into something worth sitting through.
    
    2 September 20264 min
    
-   Slides
    
    ### [The death of the bullet point slide](https://laughtonscott.com/insights/the-death-of-the-bullet-point-slide/)
    
    A slide full of text does not support you — it competes with you. Why the brain cannot read and listen at once, and the five principles that fix it.
    
    1 September 20267 min
    

## From our channel

Explore practical insights on communication, leadership and influence.

-   ![](https://laughtonscott.com/_astro/why-communication-is-so-important.CTJNlaPl_1px5zB.webp)
    
    Laughton Scott
    
    ### [Why communication is so important (opens in a new tab)](https://www.youtube.com/watch?v=oFU6_Nx4kFk)
    
    We spend on average 45 minutes of every hour at work writing or talking.
    
    Hugo Simpson66 sec
    
-   ![](https://laughtonscott.com/_astro/why-we-started-laughton-scott.GuqbDwf1_OiLkO.webp)
    
    Laughton Scott
    
    ### [Why we started Laughton Scott (opens in a new tab)](https://www.youtube.com/watch?v=Zw55PP58s8E)
    
    In this video, we share why we started Laughton Scott and the thinking behind our approach to communication training.
    
    Hugo Simpson63 sec
    
-   ![](https://laughtonscott.com/_astro/performance-energy.BrU_3Ipc_1rUbed.webp)
    
    Laughton Scott
    
    ### [Performance Energy (opens in a new tab)](https://www.youtube.com/watch?v=hKLuilav_7I)
    
    Performance Energy isn’t about being louder or more animated. It’s about being present enough that people feel you mean what you say.
    
    Hugo Simpson57 sec
    
-   ![](https://laughtonscott.com/_astro/the-person-who-takes-too-long-to-answer.EvXOz1FS_ZIVceT.webp)
    
    Laughton Scott
    
    ### [The person who takes too long to answer (opens in a new tab)](https://www.youtube.com/watch?v=qJaHakEtpmE)
    
    Hugo Simpson52 sec
    
-   ![](https://laughtonscott.com/_astro/communication-illusion.CFA-VK0e_ZX1O7a.webp)
    
    Laughton Scott
    
    ### [Communication Illusion (opens in a new tab)](https://www.youtube.com/watch?v=IU3bhblot8U)
    
    Communication doesn’t happen when we speak. It happens when someone else interprets. That gap is what I call the Communication Illusion.
    
    Hugo Simpson48 sec