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A lot of the work we do at Laughton Scott focuses on how to deliver your core message. Speechwriting is concerned with the content of that message. But the two are inextricably linked.
A speech is not an essay read out loud. That kind of speech, full of facts, figures, and lists, loses an audience almost before it has begun. The best use straightforward but memorable language that connects with the audience to impart one clear core message.
When we meet with you to discuss a speech we have three aims.
The first is to understand the points you need to get across, and what you hope to achieve from the speech.
The second is to get to know you personally, so we can tailor the speech to fit your speaking ability, your vocal rhythms, your sense of humour, and your natural tone of voice.
Finally, we find out as much as we can about the audience, so we can write a speech that will hit all their key buttons, and produce the response you want – whether that means a standing ovation, a smiling workforce, or a successful sale.
With these three elements in place, we write content for you that is original, relevant, and interesting – the key to a successful speech.